Free trials: testing without falling into the subscription trap

As of: 5 October 20263 min read

A month of streaming for free, twelve weeks of a magazine for a few euros, an app free for a week: trials are a good way to try something out. But they have a built-in trap. If you don’t cancel in time, you automatically end up in the regular subscription, often at a much higher price.

How trials work

Most trials follow the same pattern: you test for a while for free or at a trial price. If you don’t cancel, the subscription automatically switches to the regular price, often with a minimum term or a notice period.

  • Free trial: typical for streaming, music, apps and software, usually one to three months.
  • Trial price: typical for newspapers and magazines, for example a few weeks at a special price.
  • Afterwards: the regular price, for magazines often stated per issue or per week.

The typical traps

  • Deadline before the end of the trial: with some offers you have to cancel before the trial is over, for example “at the latest after receiving the tenth issue” for a twelve-week trial.
  • Small price per week: a few euros per issue sounds like little but quickly adds up to several hundred euros a year.
  • Subscription via the app store: you cancel in-app subscriptions in the app store, not by deleting the app.
  • Forgotten confirmation: without the email you later know neither price nor deadline nor customer number.
Magazine trial, calculated for a year (made-up figures)
Trial, 12 weeks€39.00
Afterwards per issue (weekly)€7.10
Per month (× 52 ÷ 12)€30.77
Per year€369.20

You calculate the monthly amount from the weekly price like this: weekly price × 52 weeks ÷ 12 months.

Before signing up

  1. Read the conditionsHow long is the trial, what does it cost afterwards, by when do you have to cancel?
  2. Note the last day to cancelRight away, not later. If there’s a rule like “after the tenth issue”, work out the date right away.
  3. Set a reminderA few days before that day, so you can decide calmly.
  4. Keep the confirmationAs a PDF or photo, together with the customer number.

Withdrawal isn’t cancellation

For contracts you conclude online or by phone, in the EU you usually have a 14-day right of withdrawal. This undoes the contract. A cancellation, on the other hand, ends a running subscription at the next possible date. These are separate routes; for a trial you usually need the cancellation.

How it works in Ausgabentracker

You enter a trial as a recurring expense with the “Trial” box ticked: trial price, “Cancel by” and “Full price from”. The trial price is booked as a separate expense. The app reminds you before the last day to cancel; afterwards you choose “Cancelled” or “Keep”.

  • Reminder 1, 3 or 7 days before and once more on the last day
  • Enter the weekly price, and the app calculates the monthly amount
  • With the AI assistant (Pro): a photo of the confirmation email, and the app fills in trial price and dates
  • “Cancelled”: the subscription ends, the entry stays as a reminder
Trials with cancellation date and time left, next to contracts
Sample data from the app

Frequently asked questions

I missed the deadline. What now? Cancel immediately at the next possible date. After that the conditions of the regular subscription apply; for many contracts a notice period of at most one month. More in Cancel contracts on time.

How do I cancel a subscription in the app store? The store’s account settings on your phone have a list of all subscriptions. You can end the subscription there; deleting the app alone isn’t enough.

Is a trial worth it at all? Yes, if you use it deliberately: test, decide honestly, cancel in time or keep it. It only gets expensive if you forget.

This article is general information and is no substitute for financial, tax or legal advice. All amounts in the examples are made up.

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